real audiences. not AI guesswork.
Discover builds audiences from observed human behavior fused with gold-standard consumer research.
We Use AI Too — Differently
Machine learning powers our segmentation and psychographic modeling. Our AI query builder, Stanley, surfaces audiences and generates strategic profiles in seconds. The difference: our AI analyzes real behavioral data, normalized to reflect the actual population. No synthetic audiences or assumptions made from publicly available information. AI is the engine, not the source.
What Makes Discover Different
Observed, not inferred
We track what real people search, browse, watch and engage with. Surveys capture the aspirational self. We capture the authentic self.
Data you can't get from a chatbot
Proprietary behavioral data fused with MRI Simmons, GWI and Kantar — the only direct fusion in the market. Census-weighted across 20+ countries.
Updated weekly
Surveys release every 6–12 months. LLMs freeze at training time. Discover refreshes weekly.
Already Using Research or Social Tools?
If you use MRI Simmons, GWI or Kantar: Discover doesn't replace them, it supercharges them. Surveys tell you they buy Tide. Discover tells you why — they're sustainably minded parents who follow eco-influencers and engage in parenting communities.
If you use social listening tools: those tools track what people say. Discover tells you who they are, why they act, and where to find them — grounded in census-weighted panel data, not platform-dependent social graphs.
Capabilities
Micro-segmentation
Reveal niche and high-value audience groups traditional segmentation misses.
90 psychographic traits
Behaviorally-derived lifestyle profiles — from "Citizen Sleuths" to "Professional Tech Lovers" — that surveys can't surface.
Influencer identification
Ranked by audience quality and alignment, not follower count.
Data fusion
The only direct fusion of social behavioral data with MRI Simmons, GWI and Kantar.
Conversation monitoring
Track cultural trends in real time. Build audiences from keywords, hashtags and mentions as engagement forms.
AI query builder (Stanley)
Audience recommendations, proxy suggestions and psychographic summaries on demand.